Hi, I am Joy!
My journey to creating Pure You Health began in 2013, following a challenging autoimmune illness that changed the way I viewed food, health, and healing.
As a qualified chef trained in South Africa—where I also studied nutrition for three years—food has always been at the heart of my life. When illness forced me to slow down, I returned to the basics: real, simple, nourishing food. That return to foundational nutrition led me to create my first business, Soul Food, a 100% gluten-free venture inspired by my own healing journey.
Through my research, I learned how deeply gut health impacts overall wellbeing. Around 75% of our immune system resides in the gut, and when we support and heal the gut, we directly strengthen immune function. This understanding became a turning point—not just in my recovery, but in my purpose.
Over years of dedication to whole foods, intentional nourishment, and carefully chosen supplements, I rebuilt my health and vitality. As my knowledge deepened, Pure You Health evolved naturally from my original gluten-free work—becoming a space where I could share what I had learned and support others facing autoimmune conditions, gut challenges, or persistent health struggles.
While food remains the foundation of wellness, true health requires a broader, more comprehensive approach. Modern farming practices and depleted soils mean that even the best diets can fall short of providing the full spectrum of nutrients our bodies need. Supporting the body with clean, targeted supplementation is often essential for restoring balance and resilience.
Pure You Health exists to offer simple, natural solutions that nourish, balance, and restore the body from the inside out—empowering those who are seeking not just recovery, but long-term vitality, balance, and enduring wellbeing.

